Located in West Africa with an area of 238,535 km² and a population of 28,308,301 inhabitants, it faces the Ivory Coast in the west, in the northwest and in the north with Burkina Faso, in the east with Togo and in the south with the Gulf of Guinea. It is a coastal country open to the Gulf of Guinea, which is located on the west coast of Africa. It is one of the richest states in resources and its GDP per capita doubles the ones of the poorest states in the region. It also has a strong population growth (it has a structure of young age, with approximately 57% of the population under 25).
Ghana is unique among sub-Saharan markets, as it has a relatively large but highly unsaturated middle class. For this reason, it is very attractive for international operators that can cover existing gaps in different products and sectors.
Ghana's gross domestic product in 2017 has grown by 8.5% over the previous year and is considered one of the most stable countries in West Africa; experts from the World Bank and the International Monetary Fund predict that Ghana will have the highest growth in the world in 2018.
Ghana’s wealth historically comes from cocoa and gold; currently, also of oil and gas. The economic boom responds to a series of reforms promoted by the current president to enhance economic recovery and that have focused on:
GHANA IS A COUNTRY OF WESTERN AFRICA
with an area of
it has a population of
The population is distributed through the 10 administrative regions and the ecological zones of the country, with 68% and 32% living in rural and urban areas, respectively.
Agriculture is one of the sectors of greatest interest to attract foreign capital, categorized as such by the Ghana Investment Promotion Center.
After an annual growth of this sector of 5% since the mid-1980s, a decade in which reform and liberalization policies were initiated that established the basis for a greater weight of private initiative, the current objective is to reduce rice imports and increase exports of tropical fruits (pineapple and mango in particular), as well as creating manufactures that add value to the sector. It is estimated that 9 million Ghanaians are farmers.
In this area, opportunities in the irrigation subsector are of great interest, since only about 10,000 hectares of the 346,000 cultivable have irrigation.
The main source of income for farmers is cocoa and its derived products, which usually consist of two thirds of exports. Coffee and palm are also important in export. In addition to traditional products, Ghana has successfully added new products to its agriculture, such as pineapples, cashews, black pepper, yams, bananas, corn, rice or peanuts, among others.
Livestock production is an important feature of Ghana's agriculture and contributes greatly to meeting food needs while helping to maintain soil fertility. Meat production (beef 27%, poultry 21%, pig 18%, sheep 17% and Caprino 17%) only covers 30% of the country's requirements, which therefore depends on imports of livestock, meat and milk to satisfy its animal protein deficit.
Ghana is very interested in importing consumer goods (especially agro-food) and equipment goods for agriculture and agro-industry (to process food and for farming).
The retail distribution is relatively small but is in strong growth; The country has shopping centers with international food retailers and has potential for retail expansion to become one of the most modern shopping centers in Africa.